Jim Peters

Senior Technology Advisor

Mr. Peters joined PASSUR as Senior Technology Advisor in September 2020. Prior to PASSUR, he served as SITA’s Chief Technology Officer, where he was responsible for evolving the reference system architecture for products and services, identifying new business segments, and developing and managing strategic technology partnerships. Mr. Peters also founded SITA Labs, the company’s strategic research and development arm, and established SITA as the industry thought leader in many areas such as biometrics, robotics, blockchain, AI big data, wearable and mobile.

Aside from SITA, Mr. Peters has held a variety of roles with Datalex, Web Ventures, and in TPF-based airline reservation systems development.